LinkedIn will stop collecting IDFA data on iOS. The movement precedes a policy change Apple will implement with the release of iOS 14.5 Later this year This will force developers to ask someone for permission before using this data to track it on apps and websites.
“We have decided to stop collecting IDFA data from our iOS applications for the time being.” the company stated in a blog post spotted by iMore. LinkedIn expects the change to have a “limited” impact on ad performance and will not result in a drastic change in the way advertisers manage their campaigns.
LinkedIn’s approach differs from what Facebook took in response to the upcoming policy. Facebook spoke out against the permission requirement shortly after Apple announced it at WWDC 2020, saying it would. harm his income and that of all the small and medium-sized businesses that depend on its advertising network. In February, it took the extra step of asking iOS users to sign up activity monitoring before the change takes effect. For its part, it appears that LinkedIn is hoping to avoid the type of public relations headache it experienced last year when it was sued for “secretly.” reading data from iOS clipboard.