Marketing Automation Platform Klaviyo integrated with PrestaShop, an open source e-commerce platform used to create online stores.
The new partnership enables e-commerce merchants to automate personalized marketing and communications to customers using their data from PrestaShop transactions. The integration also expands Klaviyo’s reach among traders in European countries and other international markets.
Klaviyo, specialized in email and SMS marketing and in-app notification policy, serves over 50,000 e-commerce brands, including Unilever and Brooch. The company also has integrations with e-commerce platforms, including Shopify and Magento.
“Klaviyo’s integration for PrestaShop opens up endless opportunities for merchants,” said Rich Gardner, vice president of global strategic partnerships at Klaviyo, in a statement. “PrestaShop’s access to rich customer data, combined with Klaviyo’s automation, segmentation and data science capabilities, allows merchants to easily turn data into compelling marketing experiences, satisfied customers and revenue.” additional. “
PrestaShop, which is based in France, has over 300,000 customers who will now have turnkey access to Klaviyo as of today. PrestaShop CEO Alexandre Eruimy added that this partnership will allow the 14-year-old company to continue its mission of helping merchants in all stages of their business growth.
“A partnership between the two companies therefore makes a lot of sense and allows e-merchants to benefit from a modern, data-centric and automated marketing solution,” Eruimy said in a statement. “This integration will allow our merchants to strengthen their relationships with their customers, which remains one of the most essential elements of commerce, if not the most essential, in the years to come.”
Klaviyo’s integration with PrestaShop comes after the platform announced its $ 200 million Series C funding round in November; the company is now valued at $ 4.15 billion.