Kia attends Super Bowl, but donates to U.S. high school football programs

Like several other longtime Super Bowl advertisers, Kia is absent from this year’s Big Game. This marks the end of a 10-year run in the game, with many well-regarded (and often fun) spots, including one starring Melissa McCarthy in 2017. Instead of publicity, the automaker is expanding its Accelerate charity program the Good who …

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