Janey Whiteside of Walmart sees marketing as an investment, not just an expense

As Walmart’s very first Chief Customer Officer, Janey Whiteside The main objective is to take care of all points of contact with consumers and to make life easier. His role includes all areas that are generally not part of traditional functional expertise, including insights, data analysis, customer journeys. Physical and digital products at launch Walmart +, their ever-evolving membership program, Janey oversees everything that surrounds and fuels the core business. Most importantly, she works closely with the Marketing Director, who she believes is essential in driving the growth of the business.

Don’t miss Marketing profession, a new series featuring top executives sharing their thoughts on the importance of leveraging the intersectionality of marketing, finance, technology, people and the boardroom to drive growth in the company. Grant.

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