From there you can place furniture, shelving systems, decorations and change wall colors, then export your design in 3D and 2D and send it to others for approval or ridicule. Models can also include ceilings so you can add virtual pendant lights. Other new features include the ability to interact with items, like turning AR lights on and off, and placing items on top of each other, like a lamp on a sideboard.
AR fans can sign up for the beta here, and those who qualify will receive an email from TestFlight as soon as the slots become available.
Tommy Campbell, head of digital design at SPACE10, says everything is in preparation for the arrival of Apple Glass. “While we have developed what is currently a mobile app, we also looked at what devices like glasses might do for this technology,” he says. “So we made some very deliberate decisions to paint Studio’s vision as one that can exist both on the smartphone or in a glasses-like frame. We’ve also used a new Render Reality Kit from Apple that allows us to achieve a level of detail on these models that has never been seen before in IKEA’s AR portfolio. “
Unfortunately, the app is again not connected to the IKEA retail website or app. So if you buy a rug, for example, in the IKEA app, and want to check out how it will look in your bedroom, you can’t do that easily. You have to open Studio and start from scratch.
Likewise, if you are looking at a sofa, IKEA knows the measurements for that sofa, but if you open the measurement tool in Studio, you have to manually enter those same measurements to see if it fits your space.
This feature could be added during the beta phase, of course. “It’s definitely part of the roadmap,” says Fredrik Axén, digital manager of the core business franchise at Inter IKEA Systems. “Is this a continuation of what you see now that will be transactional, or are components of it?” This could be the case, for example, for the room planner. “
SPACE10 and IKEA are also considering integrating the 3D measurement tool into IKEA’s website and bringing other AR elements online. “Chrome, Safari, and Mozilla all play with Web AR experiences,” says Campbell. “Could this be the next platform? Instead of developing an iOS or Android app, can we have a Studio web experience that is suitable for everyone? “