Huggies to advertise in the Super Bowl – a first for parent company Kimberly-Clark



Huggies confirmed to Adweek that they will be making their debut with a brand refresh at the Super Bowl this year, making them the first diaper brand to have graced the Big Game scene. The rookie will be in good company this year. As grassroots advertisers such as Coca-Cola, Avocados From Mexico and Budweiser, sit the 2021 game …

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