How we chose the agencies of the year 2020


Some years it’s pretty obvious to those inside and outside the walls of Adweek which store should be an agency of the year. But that, as we all know, is not like most years.

This week we announced our four Adweek agencies of the year, and those are certainly not the usual names. In a year that has challenged agencies in completely new and often brutal ways, it was fascinating to see who rose to the top and why.

Agence Martin, our American agency of the year, hasn’t won the title since 2009, but the Richmond, Va.-based store earned the honor by winning 90% of its locations, growing 30% in a year when most agencies struggled to shut down their locations. bleeding, and while maintaining a commitment to diversity in both recruitment and leadership.

FCB, which has not been an agency of the year since 1989, was named Global Agency of the Year 2020 after having locked in a 10% growth (and even more in North America) thanks to the adaptation and to a concentration on its practice of health.

If you’re curious to learn more about this year’s Adweek Agency of the Year selection (including our international and groundbreaking winners), be sure to check out the latest episode of our weekly podcast, Yeah, it’s probably an ad.

In this week’s episode, editors David Griner, Minda Smiley, and Doug Zanger tell you what they’ve seen behind the scenes as they go through dozens of shortlisted finances, jobs, and agency reorganizations.

You can stream the new episode below, listen to and subscribe to Apple podcasts, or check it out on Spotify.

By the way, if you are curious about the previous Agency of the Year winners, you can revisit the entire historical range here.



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