How to write a letter of interest in 2021 [Examples + Template]

It’s one of the worst feelings in the world.

You have spent weeks Perfect your CV and craft the perfect cover letter, and you’re finally ready to apply for the job of your dreams.

But when you browse the company’s careers page, panic begins to take hold of you. The job you wanted to apply for is no longer open. Let’s go. And looking at your laptop screen in shock, you can’t help but think that you will never be able to join the business of your dreams.

What should you do in this situation? You can’t just put your job search on hold until the company opens the position again. How do you express your interest in joining a company when the position you want is not currently available?

One of the most effective ways to grab the attention of a hiring manager and get your foot in the door is to write a letter of interest to the company.

Sending out a letter of interest is a great way to introduce yourself to a business and it shows that you are ready to take the initiative and proactively reach out. This can be kept in your mind as the company begins to recruit for the job you’ve applied for. If hiring managers are particularly impressed, they might even create a job just for you.

Other times, sending out a letter of interest can lead to a coffee or an informational interview with the hiring manager of the team you want to work for.

Writing a letter of interest seems like an easy way to get your foot in the door in any business, but it will only pique the interest of a hiring manager and spark a response if it really resonates with them. .

To do this, we recommend that you follow a formula called problem-shake-solve. It is modeled on an old editorial framework and has helped a job seeker increase her cover letter response rate from 0% to 55%. We will expand on it below.

How to write a letter of interest

To get a hiring manager to read your letter, respond to it, and consider you for a job, you need to include four crucial elements in your letter of interest:

1. Hook up the hiring manager with proof that you understand their problem.

Hiring managers don’t hire people just to be nice. They hire people to help them lead their team better. To immediately grab a hiring manager’s attention, you need to show how you understand the issues she’s trying to solve, like the hook below:

“As a two-year blogging veteran in the marketing technology at companies like Return Path and SlideBatch, I know how difficult it is to write well. I also know how hard it is to be found on Google. “

By describing a similar experience you had in your current or previous job, you can relate to her on a deep level, which will engage and inspire her to read the rest of the letter.

The hardest part of this step is uncovering the hiring manager’s issues. One way to figure it out is to list the job responsibilities and ask yourself why those tasks are important to his team. If you keep analyzing until you hit a dead end, you’ll usually find its needs there.

2. Agitate the problem to remind the hiring manager that she needs a solution.

How do you get a hiring manager to understand how valuable a solution could be? You remind him how painful his problems are. And to make him visualize his dreaded problem as clearly as possible, you need to be specific, just like the example below:

According to HubSpot’s Careers page, you’re not currently hiring, but in the future, if you’re looking for someone who can not only engage an audience with clear, concise, and compelling blog posts, but also optimize them for the search engines, while reaching every deadline, you can count on me. “

When she realizes how much she really is in pain, she will feel the urge to resolve it more. And that will push her to respond to you because you might be her quickest path to a solution.

3. Prove that you are the solution with an example of your skills and experience.

If you really are the solution to his problems, you need to prove to the hiring manager how you used your skills to solve similar paint spots in previous experiences. Next, you should describe how you can use these learnings to help them solve their current problems. See the example below:

“Last year at Return Path, I was the top performing blogger, writing weekly articles that averaged 7,500 views, 1,000 social shares and 35 new blog subscribers earned. The year before at SlideBatch, I designed and implemented a new keyword strategy that increased organic pageviews by 15% for our Visual Marketing 101 blog series.

I’ve read the HubSpot blog every day since I started my career in content marketing, and I’m certified in inbound, content, and email marketing, so I firmly believe I’ll be able to get started if I had to work on HubSpot. blog team one day.

Whether I am discovering high opportunity keywords or writing blog posts to support and develop your team’s new pillar cluster model, I am confident that my skills and experience can help your team achieve their goals. “

By quantifying your accomplishments and looking for weak points in the business, you prove your worth. But if all you do is list your skills and work experience, you are only proving to the hiring manager that you have failed to make an impact.

4. Ask with confidence to take the next step.

At the end of your letter, you should express your interest in exploring upcoming opportunities or ask them to keep you in mind when an opportunity arises, like the call to action below:

“I would love to hear more about upcoming positions on your team or be considered for a position later. My CV is attached and my contact details are listed in my email signature below. Thank you for your time! It was a pleasure to connect. “

These calls to action are crucial because they tell him how to get things done. If you don’t tell the hiring manager what to do next, nothing will happen.

Sample letter of interest

Overall, a successful Letter of Interest looks like this:

Letter of interest template

Hi [Hiring Manager’s First Name],

As a [X]-year [Your Profession] veteran in the [Space You Work In] industry to [Most Prominent Companies You’ve Worked For], I know how hard it is to [Pain Point #1]. I also know how hard it is to [Pain Point #2].

According to [Company] careers page, you are not currently hiring, but in the future if you are looking for someone who can not only [Solution for Pain Point #1], but also [Solution for Pain Point #2], you can count on me.

Latest [Specific Timeframe], at [Current or Old Company], I was the most efficient [Your Profession], [List Your Responsibilities and Describe the Impact You Made]. The [Specific Timeframe] before, to [Current or Old Company], I [List Your Responsibilities and Describe the Impact You Made].

[Show Hiring Manager that You’re a Voracious Learner and You Regularly Keep Up with Company News], so I firmly believe that I will be able to start if I were to work on [Company] team one day.

If I would be [What the Team is Working on Now], I am convinced that my skills and experience can help your team achieve its goals.

I’d love to hear more about any upcoming roles on your team or be considered for a role later. My CV is attached and my contact details are listed in my electronic signature below. Thank you for your time. It was a pleasure to connect!


[Your Name]

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Steps to follow before sending your letter of interest

Once you’ve finished writing your Letter of Interest, you need to make sure the company actually opens it. So, before sending your letter, it would be ideal if someone on the team knows who you are personally.

To do this, ask your connections or alumni who work in the company to introduce you to the team’s hiring manager. If you can’t do this, you can add the hiring manager on LinkedIn, tell them why you want to connect, and send them your letter of interest.

Getting your foot in the door will ultimately help you stand out from the crowd of job seekers who all send her the same “hire me” speech.

Editor’s Note: This article was originally published in May 2018 and has been updated for accuracy and completeness.

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