How to handle marketing this week; Netflix surpasses 200 million subscribers: Wednesday first things first


Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be posting the content to First Things First on Adweek.com every morning (like this article), but if you’d prefer it to come straight to your inbox, you can subscribe to the email here.

It’s officially inauguration day, and the transition of power from Donald Trump to Joe Biden has already proven to be the most difficult in recent memory. This means that things have the potential to get tense today and brands need to think carefully about how they present themselves on social media. Alex Kalbli, who leads Global Social at TE Connectivity and is an Adweek Executive Mentee, shares a few dos and don’ts for tackling social during this sensitive time.

Make the right choices: Keeping the pulse of conversations and feelings up to date through social listening can help managers read the room when deciding whether their brand’s social strategy should be business as usual or be quiet. “

The streaming wars continue to rage, with new players added seemingly every day (like Paramount +, which yesterday announced its launch on March 4), but Netflix is ​​taking a head start, reaching over 203 million subscribers this week, with 8.5 million added in the last quarter. However, for the first time, Netflix is ​​not ignoring its competition: in a note to shareholders, the streamer acknowledged the crowded market for the first time.

Meet the competition: Disney +, Discovery +, HBOMax, Peacock and many more could catch up.

  • Related: Peacock is having a great year 2021, mainly thanks to The Office’s arrival on January 1 on the streaming service, after the sitcom left its longtime streaming house on Netflix – and it has the Summer Olympics to look forward to.

Even though they shouldn’t be, Covid-19 vaccines are a controversial topic. Healthcare professionals and global healthcare organizations face a constant struggle against widespread misinformation and resistance to the vaccine. This means pandemic-stricken retailers, who want to keep customers – and employees – coming in, trying to find ways to make sure they don’t lose their opponents to the vaccine. Thus, some retailers encourage, rather than require, employees to be vaccinated.

But will it really convince people to get vaccinated? Here’s why Dollar General, Instacart, and Trader Joe’s take this approach.

David & Goliath has a history of creating goal-oriented artwork, including for the non-profit organization Today, I’m Brave (the brainchild of agency founder David Angelo) and for the builder. automobile Kia, which has focused on philanthropy in its last two Super Bowl ads. Now, D&G is taking its goal even further with the launch of a Creative Impact Center and the hiring of Blake Winfree and Ben Purcell to make this vision a reality.

Learn more about the hub and learn about D & G’s past work.

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