Your brand team continued Facebook Live and now the live is over. Instead of letting these images collect dust in your video library, you can reuse them.
Think of live content like a piece of clothing in your closet. You wouldn’t wear a shirt once and throw it away, right? This is because you know that you can style it in different ways depending on the look you are going for.
The live content follows the same idea. You might be thinking that once your Facebook live video is finished, it is no longer usable. But in fact, you can use that same video to produce 10 more pieces of content. It’s about reframing it to fit your goals.
With that in mind, let’s take a look at how to upload your live videos to Facebook and extend their shelf life.
Can you download Facebook Live videos?
Yes, you can download Facebook Live videos but only on computer. Facebook currently does not allow users to download their live videos to their phones or other mobile devices.
The first thing you can do after uploading your video is to share it on your timeline for subscribers who may have missed the live session. You can then use a transcription app, like Description, to get a written version of the content, adding to your audio and visual formats. From there, you can think of ways to extend the shelf life of the video.
The main benefit of reusing live content is saving time and money.
“Live can be a great way for businesses with few resources to create video content. If life can be complicated, it can also be as easy as a person in front of a camera, ”says Kelly hendrickson, Social Media Marketing Manager at HubSpot. “The biggest advantage of a live is the low cost and low production requirements.”
You can save a lot on production costs by reusing previous footage and building from it instead of from scratch.
How to Upload Live Video to Facebook
- Log in to Facebook on your computer.
- Click on your profile picture in the upper left corner.
- Click on “More”, then on “Videos”.
- Click on “Your Videos” and select the video you want to download.
- Click on the three horizontal dots at the bottom right of the screen, then on “Download video”. The window will then refresh automatically and only have this video on the screen.
- Click on the three vertical dots and click “Download”. It should start immediately and be saved to your desktop.
Tips on reusing your Facebook Live content
1. Don’t force it.
Reuse of content only works if it’s useful for your audience.
Hendrickson points out that the question to ask when reusing any content is, “Is this useful for my audience?” With live content, there is a second layer. Now you need to ask yourself if live content is the most effective way for your audience to get this value.
“There’s a balance between delivering value in the easiest way and creating content in a sustainable way for your business,” she says. “If your audience could take value more easily in a still image or a quick text message, this will be a better option.”
She also adds that before deciding to use live content to create another video, dig into your data.
“If the answer isn’t the video, don’t force it because the algorithms won’t give you points for doing your best,” Hendrickson says. “They are going to serve your audience what works best for them.”
While you know where your audience uses media, they may have different expectations and behaviors on each platform. So before schedule this message on social media, make sure it matches what your audience is looking for.
2. Obtain the rights to use talents.
Before you start reusing, make sure your team has gotten pre-approval for the talents featured in the live video.
“A lot of times you can’t reuse live content without a talent contract accepting it, whether it’s on the live disc or after the fact,” says Jamee Sheehy, Director of Video at HubSpot. “If someone has accepted a piece of live content and there are 20 different discounts from Instagram to YouTube, that’s not a good thing, you need to agree on the usage.”
The contract should include the following details:
- The timing of use – The rights of use can range from one to 12 months.
- Where content will be reused – Brands will need to specify whether the content will be used for organic social media posts, paid social campaigns, or digital marketing channels.
Once these details are sorted out, it’s important to share them with your marketing team to ensure compliance across all channels.
3. Create a blog post.
One of the best ways to reuse live Facebook videos is to blog post creation from the key points discussed during the live.
For example, let’s say Bike World sells bikes and hosts a live with an influencer known for their outdoor adventures. Let’s say you mainly discussed bikepacking tips, cycling communities, and the world’s best bike paths during the live. You can take each topic and make it a blog post for your audience, including quotes from that influencer.
You can also include video and / or audio clips in the article to add more depth to your posts.
4. Get snippets for social media.
Just because your live video was originally on Facebook doesn’t mean it has to stay there.
You can reformat your content to make it suitable for other platforms where your audience lives, like Instagram or TIC Tac. Instead of reposting the full video, take snippets of the best moments from the video.
“During a live, you’re there for the live feel, the randomly tracked topics, the moments. Find the gist of the discussion and change it,” Sheehy said. “Once you’ve edited it, add graphics to complete the story if anything got lost in the translation, or to add something that was not talked about live.”
One thing to keep in mind when reusing content on other platforms is formatting. You want to make sure you adapt the video image to the platform so that it fits the screen accordingly. For example, the dimensions of Facebook Live videos are different from those of Instagram Reels. As such, you will need to create a platform specific version.
You may also need to adapt the content of the platform. While a video clip with cool graphic may work well for a short TikTok video, this approach may not work as well on Twitter. For this platform, it may be better to write a remarkable quote from the video, as it is an application with a lot of text.
To generate the best results, you will need to tailor the content to the platform.
5. Use audio for a podcast.
What better way to use audio than embed it in a podcast? It is one of the most popular ways to consume information these days.
Although your video does not perform well as a full podcast episode, you can use clips from the video to include in your podcast series. For example, if you’ve interviewed someone in your live video, and your podcast series has an interview segment, this could be a great way to incorporate that audio.
However, if your live audio isn’t as great, or if the conversation relies heavily on visuals, a podcast may not be appropriate.
6. Upload to YouTube.
If you want your live video to be easily accessible to your audience for a long time, upload the video to YouTube.
Similar to social media, it allows those just introduced your youtube channel to freely explore your past content. They will also be able to enjoy the spontaneous feeling that you only get through live videos.
Keep in mind that YouTube has strict copyright rules. If your live video features music or other content that is not allowed by fair use laws, you may need to edit it out of your video before uploading it.
In most cases, it’s best to plan what content you’re going to reuse before you start your live video. This will give you some pointers on what to cover during your live to maximize the material you can use on other platforms.