How to create a YouTube channel step by step

Once you’ve set up and signed in your Google Account, it’s time to create a channel. Click on your user icon in the upper right corner. This represents both your Google account and your YouTube account (since YouTube is owned by Google). You will see a drop-down menu where you should click on “Settings”.

From there, you’ll be taken to your account overview. Click on “Create a new channel” under “Your channel”.

youtube create a new channel

The first step is to create a brand account. This can be any name you want and doesn’t have to be the same name you used to create your Google Account, but we recommend that you reflect the brand that the YouTube channel will represent.

create a brand account on youtube

After entering the brand account name, you may need to verify the account by SMS or voice call. If this happens, enter the code you receive from the option you choose.

Once you’ve verified your branded account, you’ll be taken to your channel’s dashboard. Now is the time to start personalizing it.

3. Navigate to the Customize Channel page.

We’ll start with the basic details of your channel. In your channel’s dashboard, click “Customize channel”.

youtube customize channel

From there you will be taken to the channel personalization page.

You will notice three tabs: “Layout”, “Branding” and “Basic Info”. These three tabs will help you optimize your channel for viewers.

4. Add basic information to your channel for better visibility.

Start by clicking on “Basic Information”.

basic youtube channel customization info

This is where you’ll enter basic information about your channel, such as the language of your videos, as well as a description that helps people discover your channel when they enter search terms that describe the videos they are looking for. . These keywords can include the topic of your channel, the issues it helps solve, the people and products featured, your industry, etc.

You can also add links to sites that you want to share with your viewers. These links will be displayed on your banner image (more on that later) like this:

youtube featured links

5. Import branded material to your channel.

In addition to the descriptive details you added, there is another element of personalization for a new YouTube channel: the visuals.

youtube channel brand customization

Under the “Branding” tab, you can add your:

Profile picture

Among those channel illustrations is your profile picture – this is how YouTube users will identify the creator of a video when browsing video content. You will see this image appear under the YouTube videos on the play page as shown below. YouTube recommends using an image that is at least 98 x 98 pixels.

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