How the general is changing his brand image to attract a new audience


If you’ve watched late night TV for the past decade or so, you’ve undoubtedly seen the cheesy commercials from insurance provider The General. Spiced up by overaction, poor production quality, and poor graphics, and appealing to the hard-to-ensure with a noisy lively general, the ubiquitous ads were hard to miss but easy to ignore.

Don’t miss Marketing profession, a new series featuring top executives sharing their thoughts on the importance of leveraging the intersectionality of marketing, finance, technology, people, and the boardroom to drive growth in the company. Grant.


Leave a Reply

Your email address will not be published. Required fields are marked *