How ‘horizontality’ drives mergers and acquisitions in advertising technology

Advertising technology is back in fashion with the investment community and, more importantly, buyers, as the once unpopular industry is one of the few to have benefited from the Covid-19 pandemic. Speaking at Outlook 2021: The Year Ahead in Adweek Marketing and Media on Wednesday, Terence Kawaja, CEO of investment bank Luma Partners, told Virtual …

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