The annual NFL Super Bowl game has long been the mast of linear television. But like so many things, the Big Game is becoming an increasingly digital affair.
This year, CBS Sports, which has the right to broadcast the game and plans extensive pre and post-game coverage, will broadcast it on CBS Sports digital properties including CBSSports.com, NFL digital properties and on Verizon Media mobile platforms, including Yahoo Sports, to all viewers without requiring a cable connection or other authentication. The game will also be available to watch live for subscribers to its CBS All Access streaming service – which will be available in early March. be renamed Paramount +—In addition to being on the CBS Sports app which is available on smart TVs and other OTT devices and services, as well as mobile devices.
CBS also announced today that it will begin coverage of Super Bowl 55 at 11:30 a.m. ET on Sunday, February 7.
A Spanish-language show will be available on ESPN Deportes and available to stream on ESPN digital platforms.
“We are excited to expand the availability of our Super Bowl LV stream this year, and we look forward to building on the incredibly strong momentum that NFL football is driving on CBS All Access as a cornerstone of many sports offerings in Canada. direct available on the service. “Jeff Gerttula, teu and managing director of CBS Sports Digital, said in a statement.
The move marks an expansion in the availability of Super Bowl streaming as more consumers cut the cord or choose media streaming as their preferred method of watching programming. It also comes from the fact that the method of watching the Super Bowl – once dominated by lively parties and gatherings in sports bars and restaurants – will likely be a more low-key and isolated affair as the current Covid-19 pandemic continues to grow. relegate Americans to their homes.
Last year’s Super Bowl 54, to which Fox had the rights to broadcast, was the most-watched live-action Super Bowl in history, Fox said at the time, offering an average audience of 3.4 million. minutes, a 30% increase over the previous year.
This isn’t the first time CBS Sports has chosen to make the Super Bowl available to watch without linear authentication. The sports broadcaster first chose to air Super Bowl 47 in 2013, making it available without authentication to viewers. He added the availability of CBS All Access from Super Bowl 53 in 2019.
In 2019, Super Bowl streams on CBS All Access set a record for the booming streaming service, leading to an 84% increase in new subscriber signups, a 46% increase in unique viewers and an increase 76% of the time spent on the streaming service. , the company said at the time.
On the shelf, however, CBS still expects viewership growth after the game. The diffuser plans to create a new drama The Equalizer, with Queen Latifah, after the game was released.