Here is the story of McDonald’s overall ‘aesthetically minimal’ packaging redesign

There are few brands more globally recognizable than McDonald’s – which makes updating any element of its famous brand a delicate, thoughtful and meticulous process. It was therefore no small feat when, at the end of 2016, the Pearlfisher design agency was mandated by the mega brand to take charge of the redesign of its packaging. The result, unveiled …

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