FuboTV is the first streamer to join Unified ID 2.0

FuboTV, a sports-focused virtual pay-TV provider, is the first streaming service to join Unified ID 2.0, an open-source identity framework led by The Trade Desk. The addition of FuboTV, which has 455,000 paying subscribers last November, now adds a connected TV footprint to Unified ID 2.0. CTV accounted for 93% of FuboTV’s shows …

Leave a Reply

Your email address will not be published. Required fields are marked *