Fox and Pepsi’s new show Cherries Wild isn’t just a half-hour commercial for the soda brand

Fox and Pepsi have created a new pop culture trivia game around the Wild Cherry Pepsi brand, but their collaboration isn’t limited to the TV screen. In addition to Cherries Wild, which releases Sunday, February 14 at 7 p.m. ET, the partnership includes a companion app and retail execution. The six-episode 30-minute show, animated …

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