Essity’s latest taboo campaign, #PainStories, shines a light on endometriosis

LONDON – Sharp. Filming. Disgusting. Stab. Crippling. “Like torture.” These are just a few of the words that women with endometriosis have used to describe the excruciating pain of the disease, which is sadly underdiagnosed and is experienced by about one in 10 women worldwide. Essity focused on the sometimes debilitating condition in their latest campaign for …

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