Diversity in Super Bowl Commercials Doesn’t Reflect Audience



After a year of brands prioritizing diversity in their messaging (and their staff), the famous faces that played in Super Bowl 55 commercials did not reflect the breadth and depth of its audience. According to an Adweek analysis, of the 67 public figures – including actors, athletes, and musical performers – who appeared in the night’s in-game commercials (defined …

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