Starting March 26, 2021, Disney + will be offered in the US for $ 7.99 per month or $ 79.99 per year, while the Disney bundle with Disney +, Hulu, and ESPN + will be priced at $ 13. , $ 99 per month.
The company also told investors that after beating its forecast for growth in subscriber numbers in the first year, its projections for 2024 fell from 60 million to 90 million worldwide, to 230 to 260 million streaming customers in worldwide and up to 350 million subscriptions for all of its services. . This type of change shows why it has acquired so much content and is channeling a lot of it directly into this direct-to-consumer business model.
Of course, as we’ve seen with Netflix, the urge to raise prices doesn’t usually stop just once, and with Disney investing billions of dollars in original content, it’s probably just the beginning.