Develop your career in sport


During the Adweek 2020 Sports Marketing Summit & Upfronts, three amazing Sports League Marketing Directors share personal stories and tips for success that have helped them climb the sports marketing ranks and have fun doing it.

Lesson 1: From Ball Girl to CMO: the keys to the game
Taught by Melissa M. Proctor, Marketing Director, Atlanta Hawks

Lesson 2: Focus on the fundamentals
Taught by Adam Grossman, Executive Vice President and Chief Marketing Officer, Boston Red Sox and Fenway Sports Management

Lesson 3: Pick 6: How To Transform Your Game
Taught by Julian Duncan, SVP and Marketing Director, Jacksonville Jaguars

For more Brandweek Masterclasses, visit the masterclass library.



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