Online disinformation and political polarization have hampered efforts by public health officials to stop the spread of covid-19. Are there better ways to counter lies and get more reliable information?
MIT Media Lab’s HealthPulse Project recently attempted to answer this question. He conducted a trial in Atlanta, a city with a large population of African Americans, who for historical reasons have a high level of mistrust of health authorities. The HealthPulse team used a mix of technological tools to analyze what people were saying on radio and social media, crafted messages that could counter common lies and misconceptions, then asked community leaders and to other influential people to spread these messages.
So how did it work? And could similar methods help create a more informed and less confrontational public debate on other topics? In a live panel on January 28 at 2:00 p.m. EST, as a member of Davos World Economic Forum Agenda Week, we’ll talk to the HealthPulse team and other experts about the lessons learned from the trial. The session will be broadcast live here, and a recording will be available afterwards.