Coors can’t run a Super Bowl commercial, so he wants to infiltrate your dreams instead



One recent morning around 8 or 9 a.m., Marcelo Pascoa, vice president of marketing for Coors, global and North America, woke up from some weird dreams with a vague feeling that it was time for a beer. The moment was not a time to worry. Rather, it was a sign that the beer giant’s new campaign – a …

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