Chanel’s AI Lipscanner app will find lipstick in all shades

The next time you spot a lip color you like, you can quickly use AI to find a matching shade in the Chanel lipstick range. The company today announced its new Lipscanner app that lets you use your phone’s camera to identify a tint – whether it’s on someone’s lips or just the color of your favorite purse. Then it will offer a match from Chanel’s “lip universe”, which includes more than 400 products encompassing different finishes and shades.

This isn’t the first time a beauty company has created an app to identify lipstick shades – YSL Custom System will even print the exact color you scan, making it more sophisticated. Lipscanner will also allow you to virtually “try on” the lipstick to see if you like it. To be clear, digital makeup trial features aren’t new either – Sephora, Benefit, and many other big beauty and cosmetics brands have created their own versions.

That doesn’t even count the many selfie editing apps like YouCam Makeup with links that allow their users to try and buy makeup. But Chanel said its algorithm “saves users the task of browsing large inventories of ionic lines by transparently doing color recognition and matching for them,” calling it a “world first for intelligent beauty.” I’m not sure this statement is true, given the examples I’ve cited before, but Chanel is one of the biggest brands in the world and has a huge fan base who will likely enjoy finding the product number. right for something she coveted. after spotting him on Instagram.


As the beauty and tech industries continue to collaborate and intersect, personalized skin care and cosmetics are becoming more and more common. This is good news for people with special needs and should hopefully foster more inclusion and diversity, across businesses. must be careful not to alienate customers by making their products customizable too expensive.

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