The 24-week program will begin in February and end during the summer. Its training team will be led by Julia Campbell, Managing Director of the Branded Content Project, and Strategy Consultant Peter Lamb, a 30-year marketing veteran who has worked with some of the world’s largest media companies.
A total of 30 publishers serving BIPOC communities will be chosen to participate based on their willingness to apply strategic direction and resources to growing innovative branded content initiatives, and the program will provide them with training and guidance. on peak sale.
Attendees will experience high-level interaction with a segment of their local customer base, as well as access to free audience sales products and specialist training on partnering with advertisers.
Coaches and trainers will include: experts from the Facebook, LMA and LMC Journalism Project; full-time project managers; and former project participants.
BIPOC editors can apply here, and the deadline is February 5.
Campbell said in a statement, “We are delighted to offer this new content marketing training program to publishers serving BIPOC communities, especially as some of these outlets have been hit the hardest by the Covid-19 pandemic. On the bright side, a recent survey by Borrell Associates showed that despite the effect of Covid on businesses, content marketing has remained relatively stable and is expected to be more of a priority in 2021, so our training program will be extremely beneficial. for local publishers looking to expand. revenue through branded content. “
Lamb added, “The Branded Content Sales Bootcamp is designed to help publishers grow their initiatives using expert training and go-to-market strategies. We look forward to working with this group of BIPOC editors to help them refine their content marketing experience and maximize their content in a way that is appealing to readers and advertisers. “