The wearable clothing market in Q4 2020 grew 27% from last year and the biggest beneficiary of this, by far, was Apple, according to IDC. The company shipped 36.2% of all devices during that period, compared to just 8.8 and 8.5% for its closest rivals Xiaomi and Samsung, respectively. Much of this comes from a 45% increase Apple Watch shipments, with increased sales of AirPods (ordinary, Pro and Max) by 22% in the fourth quarter of 2019.
To give an idea of the scale, IDC estimates that Apple shipped 55.6 million wearable products in this quarter, up 27% from last year, from 13.5 million and 13 million. of units for Xiaomi and Samsung, respectively. Apple has never published exact sales by product, but analyst Ming-Chi Kuo recently said that Apple shipped around 90 million AirPods in 2020, 9to5Mac Noted.
Referring to headphones and earphones as “hearing aids,” IDC said they have become the “go-to device” of 2020. “Hearing aids offered a new level of privacy, especially during home quarantine, but also in public, ”said IDC research on portable devices. director Ramon T. Llamas.
Huawei fell to fourth place after Apple, Xiaomi and Samsung due to US sanctions, IDC said, even though shipments to China were up 9.4% from last year. Samsung, meanwhile, has seen a drop in smartwatch shipments, which could explain why planned to switch from its own Tizen operating system to the wear and tear operating system of Android.