To be fair to the rest of the Apple product line, sales increased across the board: iPads accounted for $ 8.44 billion of the company’s overall revenue, compared to just under $ 6 billion. dollars at the same time last year. (The fairly recent release of Apple’s redesigned iPad Air, along with large-scale school tablet deployments, have certainly helped.) The growth of Macs hasn’t been so dramatic, but Apple has it all. even reported $ 8.68 billion in revenue on his personal computers. in part by the release of Apple’s new (and well-priced) M1 machines.
In the end, it was devices like the iPhone 12, 12 mini, 12 Pro, and 12 Pro Max that did most of the heavy lifting. In Apple’s latest earnings release for 2020, CEO Tim Cook called iPhone sales “stronger than expected,” but weaker revenue figures this quarter suggested people were waiting for shiny new hardware. When it happened, well into Apple’s next fiscal quarter, sales exploded. The company reported $ 65.6 billion in iPhone revenue alone in the past three months; it’s (yet another) all-time high for Apple smartphones, not to mention more than what the whole company happened just a few years ago.
Meanwhile, Apple’s service business – which has long kept the company stable despite the evolving popularity of its hardware – has also seen strong growth. Revenue soared to $ 15.8 billion (another all-time record) – from $ 12.7 billion at the same time last year. For now, however, Apple’s most trusted business segment remains somewhat impenetrable. Neither Cook nor CFO Luca Maestri said what remarkable services helped fuel growth in the company’s initial statement, although Cook noted in the usual earnings call that this was the first quarter. that Apple One bundle subscriptions were represented in earnings. On the flip side, one of Apple’s most publicized bets – Apple TV + – remains at least partially unrepresented here. Earlier this week, it was reported that anyone who had previously purchased a one-year free trial of the company’s streaming service could continue to use it. free at least until July 2021.