Apple Marks Data Privacy Day with a Nod to Upcoming Ad Tracker Changes

Apple’s Identifier for Advertisers (IDFA) ad tracking protocol will be introduced “in early spring with an upcoming release of iOS 14, iPadOS 14, and tvOS 14,” the company said Wednesday. Posted ahead of International Data Protection Day, an awareness event recognized by Europe in 2006 and America in 2009 on January 28, the announcement foreshadows the imminence …

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