Apple is celebrating Black History Month by amplifying black creators, artists, developers and businesses through its various services and with an Apple Watch Black Unity Collection. A limited edition Apple Watch Series 6 features the words “Black Unity” engraved on the back crystal.
The company claims that members of the black creative community worked with Apple to create a sports strap and watch face in tribute to the fight for racial justice. The band has the phrase “Truth. Power. Solidarity. ”Engraved on the speaker. Like the band, the Unity Watch dial echoes the colors of the Pan-African flag: red, green and black. Apple claims that the face was designed to honor the art of quilting and that its pattern of shapes change as the watch moves.
Apple Watch users will also be able to participate in a Unity Activity Challenge. Close your Move ring seven days in a row in February and you’ll claim a limited edition reward.
Through the Black Unity Collection, Apple claims to support six global organizations that support equality and civil rights: Black Lives Matter Support Fund through the Tides Foundation, European Network Against Racism, International Institute on Race, Equality and Human Rights, Leadership Conference Education Fund, NAACP Legal Defense and Education Fund and Souls Grown Deep.
The Apple Watch Series 6 Black Unity (which starts at $ 399 for the GPS model and $ 499 for the cellular version) and the Black Unity Sport Band ($ 49) will be available from February 1. You will be able to start using the Unity watch face when watchOS 7.3 rolls out today. The update also allows Time to Walk audio narration function in Apple Fitness +, as well as the ECG application and irregular heartbeat notifications in a few other countries.
Elsewhere, Apple will be highlighting black voices throughout February. A Black History Month hub in the App Store will highlight black-owned businesses, developers, entertainment apps, gaming apps and social justice apps. It will also include stories from black developers emphasizing the importance of representation in games and applications.
Apple Music will focus on black musicians throughout the month with playlists, original videos and essays from black musicians, writers, directors and influencers. You’ll be able to check out the Apple Maps guides the company has worked on with EatOkra, an app that works with chefs to build a directory of black-owned restaurants.
In the Apple TV app, the Essential Stories theme will focus on the “multidimensionality of the Black family and its representation on screen”. It will bring attention to a selection of TV shows and movies that touch on topics like parenthood and select queer families, while also highlighting some of the most memorable TV families.
Apple News will feature organized topic groups that focus on stories about race in America and audio articles who recognize the black experience. Apple will also honor Black History Month via podcasts, Fitness + and the latest Shot on iPhone campaign, as well as Today at Apple virtual sessions and tutorials that showcase ways to use creativity to effect change.