Anheuser-Busch’s Super Bowl ad gets to the heart of what ‘let’s have a beer’ really means


Previously, Anheuser-Busch US Chief Marketing Officer Marcel Marcondes used to have a beer with Neal Arthur de Wieden + Kennedy and Karl Lieberman every week or two at a Belgian beer bar in New York’s Flatiron District. The meetings didn’t have an agenda, it was just a time to get out, catch up and maybe discuss some new ideas.



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