ANA lays the foundation for digital supply chain auditing

The Association of National Advertisers is considering an audit of the digital media supply chain in the United States, similar to previous studies that identified significant inefficiencies in the mechanics of the programmatic advertising market. The US-based trade body is said to be in talks with the IAB in anticipation of a request for proposal that will …

Leave a Reply

Your email address will not be published. Required fields are marked *