AMC Networks and Omnicom carry out the very first national linear addressable campaigns

AMC Networks and Omnicom Media Group have completed what the media company says is the first-ever national addressable linear television campaign. Late 2020 campaigns for Volkswagen and a second unnamed brand were involved in AMC Networks’ On Addressability partnership with Canoe Ventures. The spots were broadcast nationwide on the Comcast and Charter cable systems, which are close …

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