Amazon follows Netflix with mobile-only video subscriptions in India


Amazon Prime Video and Bharti Airtel, India’s second-largest mobile operator, is teaming up to launch a mobile-only video service. Variety reports that Prime Video Mobile Edition will join a number of the carrier’s prepaid plans, with one month of Prime Video available for $ 1.21 per month after a 30-day trial. Users can, if they wish, bolster this selection with an Amazon Prime membership for a little more each month.

That’s a smart move, given the large number of people who have cell phones but not necessarily bulky home connections. And also the one that the competition had implemented in 2019, when it launched its own $ 3 subscription, only mobile for India. This program was successful enough that, in early 2020, Netflix added mobile-only plans in the Philippines and Thailand. It is also a sign that more and more American companies more effort win a anchor on the subcontinent.

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