If you put a bunch of best soccer players in the world in a WhatsApp group, what would they be talking about? They would be talking about Adidas’ new ‘Predator Freak’ boots – well, according to the brand’s new ad from the Iris agency, anyway.
The 2-minute spot follows a WhatsApp group chat put together by former England footballer and current Inter Miami co-owner David Beckham.
The #Squad cat includes Beckham himself as well as a group of famous sports stars, including French footballer Wendie Renard; English women’s football star Toni Duggan; Manchester United player Paul Pogba; Real Madrid manager Zinedine Zidane; Real Madrid player Marco Asensio; and an American football cameo from rising NFL star Patrick Mahomes, among many others.
The film sees the sports stars showing off photos and videos of their new Adidas kicks and ends with ‘Everybody Kick’ after Beckham asks who would make the best football team.
Adidas unveiled its new Predator Freak sneakers on Tuesday, designed to be worn on the soccer field. Adidas said they were “designed to help athletes become the best version of themselves.”
Adidas is obviously no stranger to signing big names for its campaigns. Last year the brand brought together some of the biggest names in music, fashion, sports and art in a new campaign celebrating 50 years of its classic Superstar sneaker.
Skater Jenn Soto, musician Pharrell Williams, rapper Jackson Wang, actress Yara Shahidi, streamer Fortnite Ninja and K-pop group Blackpink have all appeared in this celebrity-filled location of Johannes Leonardo.
Iris’s WhatsApp spot, however, was created at a very different time: the Covid-19 pandemic. After the pandemic essentially halted commercial production in the spring of 2020, agencies, brands, and production houses have found ways pivot towards remote production and generate content in an innovative way.
While some brands have used deepfake technology and closed sets with restricted staff To work with big-name celebrities, Adidas found a way to bring together more stars than we’ve seen in one place in a long time, while still making the end product accessible and (a little) believable.
Creative agency: Iris
Production: POP production