A + E Networks Upfront Focuses on the Power of Linear TV, Total Audience Shift Metric

After the pandemic forced A + E Networks to abandon its initial event plans at the 11th hour of last year, the company has returned to the limelight this year with a virtual presentation that showcased the power of linear television as many of its rivals are starting to focus. streaming, while trying to convince marketers to change the way they do business for decades.

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