Did you know that global virtual and augmented reality revenues are expected to increase more $ 13 billion this year to over $ 67 billion by 2024?
In fact, virtual reality startups are valued at over $ 36 billion on paper.
For marketers, the growing popularity of virtual reality and its ability to deeply engage people in immersive experiences and transport them to places they could only imagine going make it one of the most emerging technologies. exciting industry.
But branded VR experiences are still in their infancy. Most marketing teams don’t know how to use technology to its full potential.
To help you learn how to effectively leverage VR, we’ve decided to compile a list of the best VR startups and show how they’ve been able to use technology to raise hundreds of millions of dollars in venture capital. and create successful businesses.
If you want to stay ahead of the VR curve in 2021 and beyond, check out these startups.
8 VR startups to watch in 2021
1. Magic leap
Magic Leap, a company valued at more than $ 6 billion, is an augmented reality platform focused on delivering virtual reality solutions to businesses.
With its portable space solutions, you can easily integrate VR / AR into your daily life. For example, you can use the headset to meet your coworkers and coworkers remotely, collaborate, share content, and even view complex 3D models.
Innovative businesses can use VR / AR to facilitate remote collaboration.
Niantic, the company that launched Pokemon Go in 2016, has become a leader in augmented reality in that short 5-year period. The company is even valued at over $ 4 billion.
This company is focused on making VR / AR games that get people moving. In fact, Niantic’s mission is to use emerging technologies to enrich our experiences as humans in the physical world.
It’s a great company to watch to see how it markets emerging VR / AR technology. Plus, you might even be able to use your company’s games as part of a team building exercise.
Lightricks, a company founded in 2013 and valued at $ 1 billion, is an excellent leader in the VR / AR industry.
This company develops apps for social media marketers, creative content creators, or even small businesses. With these apps, you can use AR technology to edit social media posts, create videos with motion graphics, etc.
The third leading cause of death is not a ravenous disease or a car accident – it is medical errors. These errors are usually due to the extreme difficulty of treating each patient with absolute precision, especially during surgery.
Mitigating this widespread problem is even more difficult because the only way surgeons can prepare for an operation is usually to plan and perform the surgery on a generic two-dimensional model of the human body.
Fortunately, with Surgical Theater, a virtual reality system that can combine a patient’s MRIs, CT scans, and angiograms to reconstruct a 3D model of their brain’s unique anatomy, neurosurgeons can explore each of the arteries, bones and tissues of their patient, accurately plan the surgery. , and even perform the upcoming brain surgery on the 3D model.
Brain surgeons also use the surgical theater to guide patients through their brain anatomy and the entire process of their surgery, making patients feel more informed about the details of their procedure.
Neurosurgeons can train with surgical theater the same way fighter pilots train with flight simulators, and some of the best teaching hospitals in the country, like UCLA, NYU, University Hospitals Case Medical Center, Mayo Clinic , Mount Sinai and Stanford University, have implemented the technology to advance their neurosurgery efforts.
Selling a property that has yet to be built is one of the biggest challenges facing real estate professionals today. The plans don’t do the potential property justice – it’s nearly impossible for people to feel its scale, size, height, and depth. The human imagination can only visualize so many things.
On top of that, most people are too busy during the week to visit a property, so many real estate professionals rely heavily on weekends to showcase their property. Getting people to walk around remote properties is also another challenge for real estate professionals.
But with VirtualSpaces, a mobile virtual reality technology that can create immersive, three-dimensional visualizations of properties with just one plan, real estate professionals can overcome these common challenges.
With VirtualSpaces, real estate professionals can send digital properties to their potential clients anytime, transport them to the property from the comfort of their own sofa, and guide them through its entire concept. And it allows them to deliver unprecedented convenience, spark potential clients’ interest in the property’s potential, and speed up their sales cycle.
Practicing a speech without an audience can be helpful, but the experience doesn’t quite mimic the pressure of an evaluating crowd. You can give it a try ten times in a row on your own, but when you take the stage and see an ocean of people staring at you, your nerves can weaken your public speaking skills.
Fortunately, VirtualSpeech can help you hone your public speaking skills – the app puts you on a virtual stage with a virtual crowd, where you can practice your speech or presentation in front of an audience that mimics mannerisms and sounds. of real people. Their movements and sounds are fully customizable, so you can increase distractions and virtual judgment as much as possible.
At the end of your virtual speeches, the app will analyze and grade your verbal and non-verbal communication. You can also add your own slides to your virtual presentation, practice job interviews, learn how to network and sell in a wide range of sales situations.
Virtual Speech offers general skills training and packages for individuals, teams and businesses.
Mind control of everyday objects may seem like science fiction today, but with virtual reality it is already a proven concept.
Using Neurable’s wireless brain-computer interface platform, people can interact with virtual and augmented reality applications with just their brain activity, avoiding lag-prone technologies like eye tracking and voice commands.
Neurable harnesses machine learning and a non-invasive method of monitoring brain activity called electroencephalography, or EEG, to accurately and instantly detect what your brain wants to do. And because using your brain is faster and easier than using controllers, brain-computer interface platforms like Neurable could be the future of virtual reality.
8. Vivid vision
Most VR startups in the healthcare industry provide solutions for doctors and surgeons, but Vivid Vision focuses on the people who really need help: the patients. By designing virtual reality games that treat lazy eyes, Vivid Vision offers a non-invasive remedy for a common eye problem that people can suffer from throughout their lives.
Vivid Vision also partners with more than 180 eye clinics around the world to provide their most advanced and personalized treatment for lazy eyes. But if you just want to do their vision therapy at home, you can get a prescription from your doctor to purchase their less complex treatment program.
VR / AR has been around for a long time and the industry is only growing. As new startups continue to innovate, we will begin to see VR / AR in several areas of our lives including work, health, and entertainment.