7 call-to-action (CTA) tools to help you increase conversions


When you create and add a compelling call to action (CTA) to any content – such as a website, blog post, or social media profile – you have the potential convert more visitors into qualified prospects and customers. This is because a well-designed CTA helps increase conversions and, therefore, leads, customers, and revenue.

Call to action tools

Call-to-action tools, or CTA tools, exist to simplify the process of creating and adding CTAs to your website, blog, or social media posts.

You may already have access to a CTA builder / generator in your current business tools, such as your Marketing software. If not, consider using one of the following CTA tools to effectively create and add CTAs where you need them most.

Here are seven tools for generating CTAs to start increasing conversions.

1. HubSpot calls to action

hubspot call to action tool cta

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HubSpot’s Call-to-Action tool lets you create, customize, test, and optimize CTAs that drive qualified leads to your landing pages in seconds. The easy-to-use CTA builder doesn’t require a designer and helps you create CTA buttons or CTA pop-ups. You can also upload a custom button design or image-based CTAs.

When personalizing CTAs, HubSpot provides useful information about individuals from your contact database (e.g. industry, lifecycle stage) to help you tailor the CTA. Or, if you’re targeting anonymous visitors, use other useful details like their location or language.

Once your CTAs are done, add them to web pages, landing pages, blog posts, or emails. Then, A / B test, analyze and optimize your CTAs and their performance – you can easily manage all of your CTA data from a single dashboard in HubSpot that displays views, clicks and conversions.

2. Wishpond

Wishpond call to action cta tool

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With Wishpond, create and optimize CTAs for webpages and landing pages with a drag-and-drop builder and over 20 templates. A / B and / or multivariate testing versions of your CTAs to determine which does the best job of converting visitors.

Advanced tracking provides insight into the most effective CTAs among your visitors. Meanwhile, marketing automation helps customer segmentation (once visitors convert, thanks to your CTA, of course) and sending emails. Wishpond also integrates with over 40 different tools to simplify tasks (such as analyzing data, closing deals, and team-wide collaboration).

3. Sniply

sniply cta call to action tool

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With Sniply, add CTAs to the links you share (e.g., webpage, blog post, social media post) – in other words, overlay a custom CTA on any content.

Just enter any URL you want to include a CTA for (this can be one of your own or that of a third-party site). Sniply will then generate a slightly different, shareable URL for you. Once your audience clicks on the new URL, your CTA will be visible on the page.

Customize the appearance (color, text, size), type (banner, pop-up) and location of a CTA on the page. Then, monitor your results and track CTA engagement from Sniply to better understand how your audience is engaging with your CTAs.

4. ClickMinded

cta clickminded call to action tool

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ClickMinded’s Da Button Factory is a free tool for generating CTAs that you can add to your website, social media post, email, or blog post. Decide what you want your CTA to say and look like by selecting the button text, font, style, color, background, and size – then the tool will generate your CTA.

Once you’re ready to implement your new CTA, choose to upload the image file or implement the button in HTML + CSS.

5. Can go

canva cta call to action tool

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Canva is easy-to-use graphic design software with drag-and-drop functionality and a variety of pre-designed templates that you can customize – if you’re looking to design something from scratch, you can easily do it in Canva by selecting it. just your own dimensions.

Canva currently doesn’t have a specific template for CTAs, however, it’s easy to create your own. After selecting the dimensions for your CTA, design and tag the button as desired. The Canva dashboard is easy to navigate, even for those with no design knowledge.

Once your CTA design is complete, upload the final product and upload it to your content management system (CMS) so that you can insert the CTA on a landing page or webpage.

6. ImageFu

imagefu cta call to action tool

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ImageFu is a button and badge generator – the tool can create CTAs in seconds. Just type in whatever text you want to appear in your CTA button (this can span multiple lines) and customize it as you like. Select your border, background, shadow, corners (type and radius) and size. Then download the CTA and save it to your device so that you can add it to your CMS and insert it into a web page.

seven. ButtonOptimizer

call to action tool cta button optimizer

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ButtonOptimizer is a free CTA builder that helps you customize CTA buttons for your website or landing page. Select the base color for your CTA as well as the text, size, border, icon, and shadow. Once you are happy with how your CTA looks, the tool prompts you to decide whether you want to download it as a PNG file or as a CSS code so that you can then insert it on your site.

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