6 seconds or 15 seconds? Snap, Magna, IPG Media Lab Look for the answer

What is the difference between six seconds and 15 seconds? Snap Inc., Magna, and IPG Media Lab fought the urge to respond “nine seconds” and instead considered responses to video ads of that length. Magna recruited over 7,700 participants using both PCs and mobile devices, and were then assigned platforms based on their media …

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