50 YouTube stats every video marketer should know in 2021

In 2005, when I was 10 years old, a kid in my neighborhood was hugging a bear in his arms a fallen tree trunk that was crossing our stream and screaming, “I’d better not see this on YouTube!”

It was the first time I had heard of YouTube. And it certainly wasn’t the last I heard about it. YouTube has seen explosive growth since founded in an office garage in 2005. Only a year after its creation, it attracted more 65,000 new video downloads and 100 million video views per day. A few months later, the high-growth startup was acquired for more than a billion dollars by a tech industry titan – Google.

Since then, YouTube has opened avenues for brands to advertise their videos and, in turn, allow content creators to make a living just by creating videos. This monetization potential has prompted content creators to create the most engaging videos possible and host them on the platform, leading YouTube to become the second most visited website and the second largest search engine in the world.

As a video marketer, you already know how create a presence on YouTube is to boost the visibility of your videos and your brand. But if you’ve just started your brand’s YouTube channel, or need help convincing your boss to double your efforts on YouTube, we’ve got you covered.

Check out these stats on the platform’s mobile usage, demographics, subscriber growth, general usage, and history that can help you grow your YouTube following or persuade your boss to focus. more your efforts on the video platform.

YouTube statistics every video marketer should know in 2021

YouTube Mobile Statistics

4. On mobile devices only, YouTube reaches more prime-time adults aged 18-49 than any cable network in an average week.

5. 75% of adults report watching YouTube on their mobile devices.

6. More … than 70% of viewing time on YouTube is generated from mobile devices.

7. More than 50,000 years of product review videos have been viewed on mobile devices since 2017.

8. In 2020, YouTube was the fourth most popular IOS app after ZOOM, TikTok and Disney +.

YouTube demographic statistics

9. More than 77% of American internet users aged 15 to 35 watch videos on YouTube.

ten. More than 67% of American internet users aged 56 and over watch videos on YouTube.

11. More than 50% of the YouTube audience is female.

12. 39.4% of social media users in the United States expected their use of YouTube to dramatically increase while staying at home.

13. 24.3% of social media users in the United States expected their YouTube use to increase slightly while staying at home.

14. 70% of millennial YouTube users watched a YouTube video to learn how to do something new or discover something that interests them.

15. 16.6% of YouTube website visitors are from the United States.

16. YouTube attracts the most visitors from the United States, India and Japan.

17. YouTube is available in over 100 countries.

18. YouTube is available in 80 different languages.

YouTube Subscriber Growth Statistics

19. The number of channels with more than one million subscribers has increased by more than 65% since last year.

20. The number of YouTubers earning six figures per year has increased by more than 40% since last year.

21. The number of YouTubers earning five figures per year has increased by more than 50% since last year.

22. Top ten YouTubers generated 30% additional revenue from June 2019 to June 2020 compared to the previous year.

23. T-Series, a Hindi music channel, is the most popular youtube channel with 171 million subscribers, followed by PewDiePie with 109 million subscribers.

24. The Most Popular Branded YouTube Channel is LEGO, which has more than 10.04 billion views.

YouTube usage statistics

25. YouTube is the second largest search engine in the world.

26. YouTube is the second most visited website behind Google.

27. YouTube users collectively monitor 1 billion hours of content per day.

28. Watching time of shopping-related videos increased by more than 5X in the United States between 2016 and 2018.

29. Majority of the most popular YouTube videos are video clips.

30. YouTube is the most popular music streaming site.

31. 70% of viewers say YouTube makes them more aware of new brands.

32. Viewers say they twice as likely to buy something they saw on YouTube.

33. Viewers are four times more likely to use YouTube to find information about a brand, product or service (relative to other platforms).

34. YouTube users watch over 180 million hours of content on TV screens every day.

35. YouTube users are three times more likely to prefer watching a YouTube tutorial video compared to reading the product instructions.

36. “Relaxing” and “feeling entertained” are the top two reasons viewers watch YouTube.

37. Relaxation videos like the soap cup and slime game saw a 70% increase in viewing time in 2018.

38. Comedy, music, entertainment / pop culture and ‘how’ are the four most popular content categories on YouTube.

YouTube History Statistics

39. “YouTube.com” was activated on February 14, 2005.

40. “Me at the zoo” was the first video uploaded to YouTube April 25, 2005.

41. Google bought YouTube for $ 1.65 billion on October 9, 2006.

42. Youtube launched InVideo ads in December 2007.

43. Youtube broadcast the presidential debates in the United States for the first time in 2012.

44. The youngest who succeeded YouTuber is Ryan Toys, who is an 8-year-old boy who earns $ 22 million a year and has 22 million subscribers.

45. The growing popularity of “Gangnam Style” broke video views counter.

46. YouTube provides a free space in Los Angeles where YouTubers with 10,000+ subscribers can learn, connect, and create videos with each other.

47. The first YouTube video that reached a million views was a 2005 Nike commercial featuring soccer star Ronaldinho.

48. The The YouTube video that received the most views in 24 hours is the music video “Dynamite” by BTS, which attracted 101.1 million views in a single day.

49. The most liked video on YouTube is the music video for Luis Fonsi’s song “Despacito” with Daddy Yankee. It received over 42.71 million likes and has a similar percentage of 89.65%.

50. YouTube is clean YouTube video Rewind 2018 is the platform’s most hated video. He has received over 18 million dislikes and has a percentage of 86.38%.

Editor’s Note: This article was originally published in February 2019 and has been updated for completeness.

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