50 visual content marketing statistics you need to know in 2021

At the end of each year, we enjoy reading some of the top reports on inbound marketing, content marketing, social media, and online behavior.

It’s amazing how quickly things can change in just one or two years, and this year has a surprising array of statistics to reflect on.

This year, we’ve seen the continued importance of visual content underscored by changes across nearly every major social network, including Facebook, Instagram, and Twitter. At the same time, videos have continued to grow as powerful tools for brands that want communicate more easily with their readers, and virtual reality (VR) finds its place as a marketing tool in many companies.

To help you keep pace with these trends, let’s take a look at some visual content. marketing statistics that demonstrate the impact of visual content on reach, engagement and sales. You can access the following categories to view statistics for that category:

50 visual content marketing stats you should know

General statistics of visual content

The types of content marketing that brands invest in.

Source: HubSpot

  • Marketers spend the most time creating content for Facebook and their own business website, respectively. (HubSpot)
  • Design and visual content is the biggest challenge for 23.7% of content marketers. (Adam Enfroy)
  • 49% of marketers see visual marketing to be very important to their marketing strategy, and 22% see it as important, and 19% say their strategy is nothing without visual content. (Venngage)
  • 49% of marketers primarily use visual content on blogs and websites, followed by social channels such as Facebook and Instagram. (Venngage)
  • When people hear information, they will probably only remember 10% of that information three days later. However, if a relevant image is associated with that same information, people have retained 65% of the information three days later. (Rules of the brain)
  • 40% of marketers predict that between 51% and 80% of businesses will rely heavily on visual content in 2021. (Venngage)

Video Marketing Statistics

  • The consumption of mobile video has increased 17-fold since 2012. (Cisco)
  • Cisco predicts that global internet traffic from videos will account for 82% of all consumer internet traffic by 2022. (Cisco)
  • 70% of YouTube viewers watch videos to “help solve a problem” they encounter in their hobby, school or job. (Think with Google)
  • Globally, YouTube is the top source of consumer video content at 83% (Facebook is second at 67%). (HubSpot)
  • Video streaming has increased dramatically in recent years. The live streaming platform, Twitch, saw year-over-year growth of 14.3% in 2020 and boasted up to 1.645 billion viewing hours per month. (eMarketer, The edge)
  • In a 2018 HubSpot survey, 54% of consumers wanted to see more video content from a brand or business they support. (HubSpot)

Bar chart showing 54% of consumers want to see a video of a brand or business they support

Source: HubSpot Research

New trends in visual marketing

Infographic statistics for visual content marketers

illustration showing that people following instructions with text and illustrations are 323% better than people following instructions without illustrations.

Source: NeoMam

Social media statistics for visual content marketers

What types of Instagram stories do you use throughout?

The data source: Lucid software

  • According to Verizon Media, 69% of consumers watch videos online without sound. (Forbes)
  • In a survey of more than 300 consumers, 56% said they “sometimes” watch stories on social media with sound, while 29% said they “always” do so. (HubSpot)
  • 72% of teens use Instagram and almost as many (69%) use Snapchat. Both have increased by more than 20% since 2015. (Pew Research)
  • Tweets with video get 10 times more engagement than those without. (Twitter Company)
  • In an analysis of over a million articles, BuzzSumo found that articles with an image once every 75 to 100 words received double the number of social media shares as articles with fewer images. (Buzzsumo)
  • Facebook posts with images see 2.3 times more engagement than those without images. (Buzzsumo)

Bar graph comparing Facebook post engagement with an image vs. Facebook posts without an image

Source: Buzzsumo

  • There are over 500 million active Instagram users every day. (Statista)
  • 15% of all Facebook content is video – an increasing percentage. (Socialinsider)
  • The optimal video length for better engagement on Facebook is between 2 and 5 minutes. (Socialinsider)
  • Snapchat had 249 million daily active Snapchat users in 2020. (Statista)
  • Advertisers can reach over 169 million people on Pinterest. (Hootsuite)

Pinterest audience overview breakdown as of hootsuite 2020

Source: Hootsuite

  • Pinterest Shopping’s ad revenue grew 100% in 2019. (Pinterest)
  • Pins that show a product or service in action are 67% more likely to generate sales. (Business Pinterest)
  • YouTube reaches over 18 and older in prime time than any cable television network. (Think with Google)
  • Half of YouTube subscribers between the ages of 18 and 34 would give up whatever they did to watch a new video from their favorite channel. (Think with Google)

Editor’s Note: This article was originally published in April 2020 and has been updated for completeness.

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