4 ways AI will make you a better marketer in 2021


In 2021, companies that leverage the benefits of artificial intelligence can personalize every experience and ultimately drive growth. A lot of AI functionality is already available in the tools we use every day, helping marketers understand what works, what doesn’t, and opportunities for improvement. Accenture explore this idea and says, “75% of marketing directors admit that the old formulas don’t measure up to the new disruptors, able to deliver more relevant customer experiences.” With the need to customer experiences at an all time high, artificial intelligence is helping businesses send messages that understand their customers’ needs and create meaningful moments.



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