The events of 2020 fundamentally changed everything for marketers. Pivoting was no longer just an option; it was a necessity. But rapid change also comes with rapid innovation. For 2021 and beyond, marketers now play a much higher role in shaping the future of the marketing landscape. But don’t take our word for it. We asked #MarketingTwitter what they are most passionate about and how they think it is changing the industry. See what they had to say and be sure to check it out trends predicted by our innovators entering the new year.
Don’t miss Marketing profession, a new series featuring top executives sharing their thoughts on the importance of leveraging the intersectionality of marketing, finance, technology, people and the boardroom to drive growth of the company. Grant.